Although this was announced a fair amount of time ago, the time is nearly here. Google is killing off all shortened URLs that were using the https://goo.gl ↗ short link.
Google doing what Google does best - Killing off products. There will be an enormous amount of link rot because of this.
It’s a big problem how much of the internet Google controls or heavily influences. It’s not Google per se that is the problem, it’s a problem with any one company controlling that much of the internet.
Dub.co ↗ is my favorite alternative for dynamic links. Really great platform that is easy to use, and does exactly what it’s supposed to. They are also launching a new partner platform affiliate / referral platform that we have been in early testing for, and it’s built with the same standard of quality as the rest of the platform.